shoe dog

Shoe Dog: A Memoir by the Creator of Nike

Look inside your closet and you will most certainly find a pair of well-worn (and loved) athletic footwear with an iconic “swoosh”.  Whether you own a pair of Nikes or not, you will enjoy the book Shoe Dog: A Memoir by the Creator of Nike”, written by Nike founder Phil Knight.

This is the story of how Knight started, built, navigated obstacles, and built the world’s largest supplier and manufacturer of athletic shoes, apparel, and other sports equipment.  As with most entrepreneurial stories, it is not all sunshine and rainbows. Phil shares the good, bad, and the ugly of his journey. Unlike some start-up stories, Phil is honest about the challenges he faced, the impact it had on his family, and how he kept everything together.

Nike, founded in 1964 and built around a love of running, offers these incredible statistics:

  • The company employs over 73,000 people worldwide.
  • There are over 1,000 Nike retail locations worldwide.
  • In 2021, Nike’s North American revenue amounted to about $17.2 billion.

Books such as “Shoe Dog” can be found in our MFF Book Suggestions, which includes many of our favorite books on money management, personal and business development, leadership skills, and real estate investment. These are the books that have helped us to grow personally and professionally – and to help us master the game of money!

A Journey to Personal Financial Independence
At Morgan Franklin Fellowship (MFF), we support the concept of financial freedom – by teaching participants how to save by paying themselves first, invest for their future and grow their net worth.

Learning how money works and how to talk about money with others are the first steps towards recognizing an individual’s lifelong financial goals. Our online courses and on-demand learning events are designed to help individuals learn the concepts, rules and vocabulary of money, finance and investing.

Becoming an MFF Fellow  
Our Standards of Financial Literacy program is engaging, full of interesting information, and easy to navigate. Adapted from the National Standards for Financial Literacy developed by the Council for Economic Education (CEE), this robust curriculum features six short lessons on such important topics as earning income, understanding the value of saving and using credit.

When completed, this program lays the foundation for becoming an MFF Fellow. Becoming an MFF Fellow is the ticket to access additional MFF programs and opportunities for mentoring, networking, internships and real-world opportunities. These are the opportunities which allow MFF Fellows to continue their journey towards personal financial independence.

Learn more at

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